Aged like fine whine

 So this ad 

popped up in my social media feed and I'm thinking that the expectations of women (and/or the expectations we have of ourselves) are quite depressing and bizarre. 

There's no way you'd use "89% less pain" as a selling point to men. Surely it should be something like "makes sex enjoyable again"? But no, the best we can hope for is less pain.

Isn't pain your body's way of saying "stop, this is damaging me"? 

I'm sure many women want to continue to have sex-lives beyond menopause, and a good pelvic floor is a boon, but I'm really uncomfortable with this presentation of it.