Sunday, July 22, 2012

Men don't eat yoghurt

The Perle de Lait advert is annoying.

First it's a bunch of women all amazed by 'how does she do it?'

How does she do what? They're all on a par as far as I can tell - all interchangeable. Even in ad-land, I can't see what she has that the others don't and supposedly envy her for.

Did she give them an amazing dinner that we missed seeing? Well, somehow, I doubt it when she brings out what she calls dessert... It's four pots of yoghurt on a tray. If I recall correctly, a silver tray... Blue-pencilled wow.

Perhaps it's the front of presenting plastic pots of yoghurt to people and calling it dessert that they envy.

You can't sell me plastic pots of yoghurt for afters as a glamorous, enviable lifestyle! You can try, obviously, and you have tried, makers of this advert, but you failed.


Button Bunny said...

I have just discovered your blog by accident and I like it! Most things have just made me smile and I especially like the 'Make everything better' button. I could use one of them!
And I agree about the yoguurt who could realisticly bring out pots of the stuff and hope to impress friends? The better thing to do would be to empty the contents into little dishes and sprinkle with hundreds and thousands...Perfect, a little bit kitch and classy!

Mephitis said...

Thanks :). Nice to 'meet' you.